Still, the tablet does, at the very least, have twice as much storage now than it used to, which is not an upgrade to be sniffed at. The matte-plastic casing and display feel nicely made and the whole thing is robust enough to take quite a bit of abuse. This is a cheap tablet, so you shouldn’t be expecting luxurious finishes and materials, but the Fire 7 remains a well-made, robust-feeling product. Amazon Fire 7 (9th generation): Features and design It’s telling that the Amazon Fire 7’s closest rival is the Amazon Fire HD 8, which has a sharper display, more RAM and better speakers but costs considerably more at £80. There are two variants of the hardware, one with 16GB of storage, the other with 32GB of storage (£60) and, as ever, you can get rid of the intrusive lockscreen adverts by paying an extra tenner on top of that. The £50 tablet isn’t the only model available, though. While the tablet itself is basic, there is still nothing else in the tablet market that comes close to Amazon’s value proposition. The Amazon Fire 7’s most alluring aspect remains that £50 asking price. Amazon Fire 7 (2019) review: Price and competition What’s different about this model, however, is that it has full, hands-free Alexa compatibility, extra storage and comes in new colours. As with all of Amazon’s homebrew tablets, it runs Amazon’s own software (based on Android) and app store, gives users direct access to Amazon’s music, video, ebook and shopping services but restricts access to Google Play. Like the last model, this new Fire 7 has two fixed-focus cameras – one at the front and one at the rear – plus a microSD card slot, a single speaker and a 3.5mm headphone jack. The plastic chassis has identical measurements to 2017’s Fire 7 tablet and it has the same size and resolution screen at 7in and 1,024 x 600. READ NEXT: Our guide to the best tablets to buy today Amazon Fire 7 (9th generation) review: What you need to knowĪs we’ve seen previously, this new model doesn’t add much to Amazon’s tried and tested design. It’s ultra-cheap and conservatively designed, but it does the job well. The new model, which Amazon is simply calling the Fire 7 (9th generation) continues this trend. Any competitive product they could theoretically make would be produced at a loss. As a product, it’s nothing special but it’s so keenly priced that no other manufacturer can come close to matching its combination of features for the money. The Amazon Fire 7 tablet is the perfect example of what makes Amazon such a tough company to compete with.
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